Force field analysis

Question 1

Whats Kurt Lewins technique

Answer 1

Force field analysis

Question 2

Are arrows meant to be different lengths

Answer 2

Yes

Question 3

How are you meant to set up a force field analysis

Answer 3

Drivers on the left hand side

Resistors on right hand side

Equilibrium in the middle

Assets for change in the middle

Question 4

What is a driver

Answer 4

Anything that pushes for change to happen

Question 5

What is a resistor

Answer 5

Factors that are stopping changes from happening

Question 6

How many drivers and resistors are you meant to do

Answer 6

2 of each

Question 7

What’s an asset for change

Answer 7

Factors that help implement change

Question 8

What are examples of drivers

Answer 8

-finance, want higher profits and can improve the cash flow

• lack of innovation
  -external factors such as changes in legislation
  Shorter product life cycle

Question 9

What are examples of resisters

Answer 9

-fear of change from employees

Corporate culture

Lack of finance

Eg fear of failure
Possible loss of revenue
Fear of redudencies

Question 10

What are some examples of assets for change

Answer 10

Good brand image

Profits/ financially secure

There is experience of change

And the availability to train staff