Focus group Flashcards
Definition
Group interviews aimed at discussing a list of topics. Used in market research to find out opinions without too much interviewer influence.
Involving Chinese older people in policy and practice. Published by the Joseph Rowntree Foundation (mixed methods)
This study aimed to enable Chinese older people to influence policy and practice. The final part was the exploration of older people’s views on involvement and their evaluation of the effectiveness of the methods applied in this project. Focus groups were organised at different stages of the project with a questionnaire to collect information about experiences of involvement (objectivity). In order to ensure high levels of validity the researchers used respondent validation. - representative/generalisable
Reporting Islam: Media Representations of British Muslims
Poole investigated the representation of British Muslims. She gave Each group of Muslims four newspaper articles that were most likely to influence public understandings of Islam and Muslims. The aim was to see how far the focus groups shared the newspapers discourse (way of thinking) and understand how audiences construct meaning. - valid
