content analysis

Question 1

Definition

Answer 1

Analysing the content of the media – usually when researching how the media represent certain groups or situations. Can be a quantitative counting up exercise or a qualitative analysis of language and images.

Question 2

Poole

Answer 2

Poole carried out an analysis of how the news reported on Islam and Muslims so she could ask Muslim focus groups opinion on them.
It can present an objective account of events, themes, issues

Question 3

Sharp

Answer 3

When sharp conducted 2 studies of girls in the 1970’s and 1990’s to see the changes in their ambitions and priorities she also also did a content analysis of children’s reading books, comic and women’s magazines.It produces highly reliable data. Complex forms of social interaction can be quantified using a standardised framework (the content analysis grid) that can be applied across a wide range of media. She quantified their priorities e.g career, children, marraige.