Factors that influence consumer choice

Question 1

List the factors that influence consumer choice

7

Answer 1

Income 
Personal preferences 
Advertising 
Marketing 
Packaging 
Values 
Other people

Question 2

Describe how income influences a consumer’s choices

Answer 2

When disposable income is limited, consumers must ensure their needs such as food and rent are met before wants or luxuries are purchased

Question 3

Where should a consumer shop if their disposable income is limited?

Answer 3

Discount stores

Question 4

What type of products should consumers purchase if their disposable income is limited?

Answer 4

Own-brand goods

Question 5

Why should consumers with limited disposable income shop in discount stores and purchase own-brand goods?

Answer 5

As these enable consumers to get better value for money when finances are limited

Question 6

What specific part of one’s income is responsible for how their income influences their choices?

Answer 6

Their disposable income

Question 7

Write a note on how income influences consumer choices

3

Answer 7

Disposable income available influences consumer choice

When disposable income is limited, consumers must ensure their needs such as food and rent are met before wants or luxuries are purchased

Discount stores and own-brand goods enable consumers to get better value for money if finances are limited

Question 8

Describe how personal preferences influence consumer choices

Answer 8

If a product appeals to a consumer’s tastes immediately they will be more inclined to purchase it

Question 9

Write a note on how personal preferences influence consumer choices
(2)

Answer 9

Personal likes and dislikes influence consumer choices

If a product appeals to a consumer’s tastes immediately they will be more inclined to purchase it

Question 10

Describe how advertising influences consumer choices

Answer 10

Advertising influences consumer choices by using techniques such as wit, catch y songs, celebrity endorsements and weasel words

Question 11

What are the purposes of advertising?

3

Answer 11

Introduce new products or services to the market

Provide information

Increase sales

Question 12

Give some examples of advertising techniques

5

Answer 12

Wit and humour 
Catchy songs 
Celebrity endorsements 
Weasel words 
Statistics

Question 13

Write a note on how advertising influences consumer choice

2

Answer 13

The purpose of advertising is to introduce new products or services to the market, provide information and increase sales

Advertising influences consumer choices by using techniques such as wit, catch y songs, celebrity endorsements and weasel words

Question 14

What are weasel words?

Answer 14

Words used to evade or retreat from a direct statement e.g. saying shampoo ‘helps control dandruff’ rather than stopping it

Question 15

Describe how marketing influences consumer choice

Answer 15

Marketing influences consumer choice by using techniques including sales promotions, in-store tasting session and loyalty cards which often lead to impulse buying

Question 16

What is the purpose of marketing?

Answer 16

To promote and sell goods or services to increase immediate sales

Question 17

Give some examples of marketing techniques needed

3

Answer 17

Sales promotions
In-store tasting sessions
Loyalty cards

Question 18

Write a note on how marketing influences consumer

2

Answer 18

The purpose of marketing is to promote and sell goods or services to increase immediate sales

Marketing influences consumer choice by using techniques including sales promotions, in-store tasting session and loyalty cards which often lead to impulse buying

Question 19

Describe how packaging influences consumer choice

Answer 19

Attractive packaging on products will influence choices consumers make

Question 20

Write a note on how packaging influences consumer choices

2

Answer 20

Attractive packaging on products will influence choices consumers make

A distinctive colour palette and graphics e.g. Special K, clear and simple text, eco-friendly packaging and the provision of detailed nutritional information all influence consumer choices

Question 21

List the aspects of packaging which influence consumer choices
(4)

Answer 21

A distinctive colour palette and graphics e.g. Special K,

Clear and simple text

Eco-friendly packaging

The provision of detailed nutritional information

Question 22

Describe how values influence consumer choices

Answer 22

Strong personal beliefs on the environment and animal rights will influence consumer choice

Question 23

Write a note on how values influence consumer choices

3

Answer 23

Strong personal beliefs on the environment and animal rights will influence consumer choice

Consumers concerned with animal welfare may decide to purchase products not tested on animals

Consumers with strong environmental beliefs may decide to purchase eco-friendly cleaning products

Question 24

Describe how other people can influence a consumers choice

Answer 24

Family and friends influence consumer’s choices as consumers will be more inclined to purchase products or services advocated by people they know

Question 25

Write a note on how other people can influence a consumers choice

Answer 25

Family and friends influence consumer’s choices as consumers will be more inclined to purchase products or services advocated by people they know

Salespeople can influence choices by giving details about the goods or services as well as their personal opinion however, they can be biased as they may work on commission