Factors that influence consumer choice Flashcards
List the factors that influence consumer choice
7
Income Personal preferences Advertising Marketing Packaging Values Other people
Describe how income influences a consumer’s choices
When disposable income is limited, consumers must ensure their needs such as food and rent are met before wants or luxuries are purchased
Where should a consumer shop if their disposable income is limited?
Discount stores
What type of products should consumers purchase if their disposable income is limited?
Own-brand goods
Why should consumers with limited disposable income shop in discount stores and purchase own-brand goods?
As these enable consumers to get better value for money when finances are limited
What specific part of one’s income is responsible for how their income influences their choices?
Their disposable income
Write a note on how income influences consumer choices
3
Disposable income available influences consumer choice
When disposable income is limited, consumers must ensure their needs such as food and rent are met before wants or luxuries are purchased
Discount stores and own-brand goods enable consumers to get better value for money if finances are limited
Describe how personal preferences influence consumer choices
If a product appeals to a consumer’s tastes immediately they will be more inclined to purchase it
Write a note on how personal preferences influence consumer choices
(2)
Personal likes and dislikes influence consumer choices
If a product appeals to a consumer’s tastes immediately they will be more inclined to purchase it
Describe how advertising influences consumer choices
Advertising influences consumer choices by using techniques such as wit, catch y songs, celebrity endorsements and weasel words
What are the purposes of advertising?
3
Introduce new products or services to the market
Provide information
Increase sales
Give some examples of advertising techniques
5
Wit and humour Catchy songs Celebrity endorsements Weasel words Statistics
Write a note on how advertising influences consumer choice
2
The purpose of advertising is to introduce new products or services to the market, provide information and increase sales
Advertising influences consumer choices by using techniques such as wit, catch y songs, celebrity endorsements and weasel words
What are weasel words?
Words used to evade or retreat from a direct statement e.g. saying shampoo ‘helps control dandruff’ rather than stopping it
Describe how marketing influences consumer choice
Marketing influences consumer choice by using techniques including sales promotions, in-store tasting session and loyalty cards which often lead to impulse buying
What is the purpose of marketing?
To promote and sell goods or services to increase immediate sales
Give some examples of marketing techniques needed
3
Sales promotions
In-store tasting sessions
Loyalty cards
Write a note on how marketing influences consumer
2
The purpose of marketing is to promote and sell goods or services to increase immediate sales
Marketing influences consumer choice by using techniques including sales promotions, in-store tasting session and loyalty cards which often lead to impulse buying
Describe how packaging influences consumer choice
Attractive packaging on products will influence choices consumers make
Write a note on how packaging influences consumer choices
2
Attractive packaging on products will influence choices consumers make
A distinctive colour palette and graphics e.g. Special K, clear and simple text, eco-friendly packaging and the provision of detailed nutritional information all influence consumer choices
List the aspects of packaging which influence consumer choices
(4)
A distinctive colour palette and graphics e.g. Special K,
Clear and simple text
Eco-friendly packaging
The provision of detailed nutritional information
Describe how values influence consumer choices
Strong personal beliefs on the environment and animal rights will influence consumer choice
Write a note on how values influence consumer choices
3
Strong personal beliefs on the environment and animal rights will influence consumer choice
Consumers concerned with animal welfare may decide to purchase products not tested on animals
Consumers with strong environmental beliefs may decide to purchase eco-friendly cleaning products
Describe how other people can influence a consumers choice
Family and friends influence consumer’s choices as consumers will be more inclined to purchase products or services advocated by people they know
