Advertising Standards Authority of Ireland (ASAI)

Question 1

What does ASAI stand for?

Answer 1

Advertising Standards Authority of Ireland

Question 2

What established and financed the ASAI?

Answer 2

The advertising industry

Question 3

Why did the financing industry establish and finance the ASAI?

Answer 3

To promote the highest standards in advertising and marketing

Question 4

What do commercial advertisements have to be according to the ASAI?
(5)

Answer 4

Legal

Decent

Honest

Truthful

Prepared with a sense of responsibility to the consumer e.g. no offensive language

Question 5

Other than controlling commercial advertisements, what does the ASAI do?

Answer 5

It investigates complaints made by the public regarding advertisements

Question 6

What does the ASAI have the authority to do?

Answer 6

To instruct the advertisement be modified or removed

Question 7

What does the ASAI investigate complaints by?

Answer 7

Complaints made by the public

Question 8

What type of complaints does the ASAI investigate?

Answer 8

Complaints regarding advertisements made by the public