experimental design Flashcards
experimental design
the different ways in which the testing of participants can be organised in relation to the experimental conditions
independent groups design
participants allocated to different control groups where each group represents one experimental condition
repeated measures design
all participants take part in all conditions of experiment
matched pairs design
pairs of participants matched on variable(s) that may affect the DV
one member of pair assigned to condition A, the other B
independent groups- strengths
- order effects not an issue
- demand characteristics less of a problem, less likely to guess aims
independent groups- weaknesses
- individual differences/participant variables may be to blame for changes of the DV rather than the effects of the IV, less internal validity
- use random allocation to deal with this
- less economical, twice as many participants needed to produce equivalent data to repeated measures
repeated measures- strengths
- participant variables are controlled
- more economical than independent groups, fewer participants needed
repeated measures- weaknesses
- order effects (confounding variable), could cause boredom/fatigue leading to deterioration in performance on second task, or performance improves through practice
- to deal with this researchers use counterbalancing
- more demand characteristics, more likely to work out aim
matched pairs- strengths
- order effects and demand characteristics less of a problem
- some reduction of participant variables
matched pairs- weaknesses
- some reduction of participant variables, but participants can never be matched exactly
- matching time-consuming and expensive (especially if pre-test involved) so less economical
random allocation
an attempt to control for participant variables in an independent groups design which ensures that each participant has the same chance of being in one condition as any other
counterbalancing
an attempt to control for order effects in a repeated measures design: half the participants experience the conditions in one order, and the other half in the opposite order