case studies Flashcards

1
Q

what is a case study?

A

an in-depth investigation, description and analysis of a single individual, group, institution or event
case history of individual produced with interviews, observations, questionnaires
(usually qualitative data, longitudinal)

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2
Q

strengths

A
  • detailed insights on very unusual forms of behaviour (less superficial than experiment/questionnaire data)
  • may contribute to understanding of ‘typical’ functioning (e.g. HM, separate stores in STM and LTM)
  • can generate hypotheses for future study
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3
Q

limitations

A
  • generalisation of findings (small sample)
  • subjective data selection/interpretation from researcher
  • retrospective observation may mean inaccuracy/memory decay. evidence may have low validity
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