Don't Be That Guy Flashcards
1
Q
Why was the Don’t Be That Guy campaign created?
A
To address the rising rate of binge drinking among junior enlisted military personnel
2
Q
What is the Don’t Be That Guy campaign based on?
A
Research and evaluation
3
Q
What are the two objectives of the Don’t Be that Guy campaign?
A
- Raise Awareness about excessive drinking and 2. Shift attitudes towards the harms of excessive drinking
4
Q
Who is the primary target audience for the Don’t Be that Guy campaign?
A
active duty personnel grades E1-E4, male, all services, 18-24 years old
5
Q
When was the Don’t Be That Guy campaign initiated?
A
2006
