Desktop Publishing - Promitional Graphics Flashcards
What is the desktop publishing software?
It is widely used to produce promotional graphics.
TEXT BOX
Is is an area in which you can add text. The text will follow the shape of the box. They can take any form.
HANDLES
The handles of a frame is the outline which appears around an object when you select it. They have midpoints and corners to the object can be resized.
COLOUR FILL
Colour fill allows a shape to be filled with a colour. It can be solid, gradient or textured.
COLOUR PICKING
The colour picking tool allows a colour from another feature in the publication to be sampled and repeated in the layout. This ensures an accent colour is used through the presentation and improve unity.
TEXTURE FILL
There are a range of textures that can be applied in the DTP software. This helps to improve a presentation in the compliance with design elements.
GRADIENT FILL
This shows one colour gradually fading to another. The user can adjust the settings to control the colours, patterns, and direction of the gradient fill. It is effective when adding tone and giving form to a presentation.
TEXT WRAP
This is when text follows the edge of a shape. This is useful when incorporating images to your presentation but keeping unity. It can also save space in a layout.
REVERSE
This is where there is a strong contrast between the colour of the background and the text.
EXTENDED TEXT
This is the term given to a long section of body text.
FLOW TEXT ALONG A PATH
Text can be set to follow a line or shape. Achieve unity or rhythm.
COPY AND PASTE, CUT AND PASTE, ORIENTATION
It can be used to repeat an image or frame somewhere else within the document.
It can be used to remove an image or frame from one document or part and move it to another.
This refers to the direction of the page. There are two possible orientations: landscape or portrait.
LINE SPACING/ LEADING
This is the space between lines of text. This can be enlarged to make it easier to read. It can be smaller to fit more information in:
TRANSPARENCY
This allows objects in a DTP document to be made see through. The amount of transparency can be changed to suit the needs of the user.
CROPPING (SQUARE CROP/ FULL CROP)
Cropping is when other portions of an image are removed to make it smaller in size. Square cropping is when some backgrounds remains, but most is cut away so that the viewer can grab the attention of the relevant part.
Full cropping is where only the required part of the image is left, the rest of the image is removed.
DROP SHADOW
This is when a shadow is applied behind a text or image. It created depth by making it look like it’s coming off of the page.
ROTATE
This rotate setting allows you to turn and image through an angle chosen by the user.
PAPER SIZING
Any physical size of a page can be edited. A smaller size can be used to reduce printing costs. This can also make a magazine easy to read or carry. Some layouts which are larger in size can be used as posters or roller banners. The smallest common paper size used is A0, whilst the largest is A8. They are reduced by half each time.
A4 is 297mmx210mm
A3 is 420mmx297mm
ALLIGNMENT
Top allignment
Bottom alignment
Left alignment
Right alignment
Centre alignment
Alignment adds structure to a DTP layout and can make it appear more organised. It can also make the publication easier to follow. It can also create visual connection between aspects of the page. It can maintain rhythm in the presentation:
SINGLE AND MULTI PAGE FORMATS
Multi page formats include magazines, folding leaflets and tabletop advertising which all consist of more than one page.
Single page formats are layouts such as business cards and posters which often keep is single and have a strong visual impact.
JUSTIFICATION
Justification refers to how the text lines up. It can be justified from four ways:
Left justification
Right justification
Centre justification
Full justification
Fully justified text looks ordered and tidy but the gaps between word and characters will be different in each lines making it harder to read than one side justified text.
GRID
A grid is a pattern that the user can set on DTP to structure their layout. They can be a regular or irregular pattern. Formal layouts will follow a strong grid structure whereas informal layouts may follow irregular structures which create more visual impact.
SNAP
When you set a grid or ruler guides you can make the cursor snap to these makes as you create your DTP publication. This speeds up the process of laying out your work and ensures alignment of objects.
GUIDES
A guide is a line on the screen to help position text or graphics. They are not printed on the final document.
MASTER PAGE/LAYERS
Layers on DTP contain different elements of the page. You can view the individual layers and edit them. You can bring different layers forwards or backwards and hide them if needed.
Master pages allow you to structure all the pages in a magazine or book on the same grid format. This allows consistency of the layout to be achieved..
SERIF AND SANS SERIF
Serif fonts have flicks (serifs) and are more traditional and formal. Whilst sans serif fonts are more modern and informal with no serifs.
FONT STYLES
Serif - HAS A FLICK. Looks traditional and formal.
Sans serif - Mainly used to advertise modern products.
Display/slab - Short and bold. Good for posters and eye catching.
Script - Imitates handwriting.
Suggests formal, flowery and formal.
Novelty - Humour, fun mood or style.
Appeals to younger audience.
Use no more than 3 in a publication
INDENTS AND HANGING INDENTS
An indent is where a selected part of body text starts further in from the left margin than the rest of the text. The require a size from the margin. Indents can be used to highlight parts of the text that may be more important or interesting to the reader or to show the start of a new paragraph.
Hanging indents is where the first line of the next is not indented but the rest of the lines are. They are commonly found where a list is used or describing the product specification of an item.
DROP CAPS
They highlight the first capital letter of a passage and make it bigger. This makes the first letter stand out, giving it impact and helping to lead the article on from the larger subheading text.
RUNNING HEADLINES
A dunking headline is a header that appears on each page. If gan he referred to as a running header. They often contain the title of the book or the chapter or the name of the magazine.
IMPORT/ EXPORT
And this possible to import and export different types of files. You can import pdf files into some DTP packages for editing and can also import images.
PLANNING STRATEGIES
It is important to plan a publication before making it so you know what you are doing before hand.
You can use: thumbnails, visuals and proofs.
THUMBNAILS
Tend to be produced manually. They are quickly produced ideas for the layout of a presentation. This is important when developing initial ideas. (Working rough)
VISUALS
These are produced digitally on DTP softwares. These are better quality representations of the final idea, but the images may be lower quality. These can be annotated to help you improve the structure and organisation of your theoutyts.
PROOFS (PRE-PRESS)
They are the final version of the presentation which have to be checked by the customer and editors before going to print. Any mistakes must be picked up on at this stage. They include pre- press setting.
MAGAZINE PAGE FEATURES
Headline - is the main heading of the presentation. It is normally the largest text size on the sheet and dominated the other pieces of text.
Margin - they are the spaces between the columns and the left and right hand edges of the page.
Subheading - this is usually the part of the page which leads the reader from the article to the body text and gives a short introduction.
Column - this is when text is produced using grid structures.
Pull quote - it is a small sample of text which is samples and enlarged. This attracts interest to the article
Bleed - after printing, pages are trimmed to size. A bleed is when an image or element runs outside the magine of the page.
Gutter - this is the gap between the columns of text. The distance can be altered.
Column rule - a column rule is a line which runs between two columns to help separate the text. It is commonly used on formal magazine layouts to keep it organised.
Caption - this is a description or quote that companies an image.
Header/footer - a header is the space at the top of the presentation and the footer is the space at the bottom. They tend to be in the same style on every page of a book.
Folio - the folio is the name given to the page number. It is commonly part of the header or footer.
ASCENDER
The part of a lower case letter which rises above the main text height
AUTOTRACING
Creating an outline around a graphic to allow a full or other computer effect to be applied to this area.
ARTWORK/GRAPHIC
Original illustrations produced for a publication: photos, graphs, logos…
BASELINE
Is the imaginary line which text sits on. Descender parts of the text sit bellow or.
CENTRE SPREAD
Two adjacent images in the middle of a page or magazine layout.
HARD COPY
A physically printed copy.
DESCENDER
The part of a lowercase letter which goes below the base line.
KERNING
The spacing between the individual characters of text.
MONTAGE
A combination of seperate images combined to give a composite image.
ORPHANS/WIDOWS
An orphan is the first line of a paragraph left by itself at the bottom of a page.
A widow is the last line of a paragraph left by itself at the top of a page.
OUTLINES
A text which used an outline effect.
