Design Creativity and TRIZ

Question 1

Main barriers to creativity

Answer 1

Good enough is best - this impedes innovation

Design fixity

Sunk cost bias

Question 2

What is design fixity

Answer 2

Refers to design being fixed (increasingly with time)

Question 3

What is sunk cost bias

Answer 3

Tendency to stick with endeavours in which time and money has already been invested

Question 4

How can creativity be encouraged in workshops

Answer 4

Brainstorming - always two stage process

1. Generate as many unfiltered answers as possible
2. Filter and organise (fast diagramming)

Question 5

What is TRIZ

Answer 5

Theory of Inventive Problem Solving

Focuses on innovation therefore creativity

Question 6

How does TRIZ work

Answer 6

If I achieve X (desired) then, with current design, Y (undesired) happens

Innovative leap is in decoupling X and Y

New design approach born

Question 7

Components of TRIZ

Answer 7

39 technical challenges

40 inventive principles

4 separation principles

Question 8

What is SCAMPER

Answer 8

An acronym for the below, aimed at nurturing creativity in improving existing designs:

Substitute

Combine

Adapt

Modify/minify/magnify

Put to another use

Eliminate/elaborate

Reverse/rearrange

Question 9

Soft methods of judgement in job plan

Answer 9

Ideas not supporting basic function removed

Ideas can be grouped into yes, no, maybe

Idea prioritisation

Question 10

Structured methods for judgement stage

Answer 10

Pareto 80/20 rule

Pair-wise comparison

Weighting and scoring

Weighted evaluation matrices

Question 11

Consequence of idea implementation

Answer 11

Accountability of individuals is paramount, leading to the following being required:

Make an action list

Assign actions, due dates and deliverables to individuals

Monitor progress