Dental Office Administration. Chapters 61 & 62. Test 1 Flashcards
Communication in the Dental Office. Business Operating Systems
Ideas of Sigmund Freud
People have conscious and unconscious thoughts, and our purpose in life is to control our instincts and the power of these thoughts.
Ideas of Erik Erikson
A person’s identity is individual, and it comes from the past and from one’s heritage. Including religion, culture and status
Ideas of Carl Rogers
Human beings are intrinsically good and friendly.
They are born with these qualities; it is society and their surroundings that diminish these qualities.
Ideas of B.F. Skinner
Assumed that behavior is learned.
Any behavior that is a threat can be changed by learning to solve problems; positive behavior is acknowledged by positive reinforcement.
Ideas of Abraham Maslow
Believed that humans cannot live without needs.
Categorized needs in groups with different rankings.
Created Maslow’s hierarchy of needs.
What percentage of spoken words do we never hear?
90%
Maslow’s hierarchy needs (from bottom to top)
- Physiological needs
- Safety and security
- Love and belonging
- Self-esteem
- Self-actualization
Physiological needs according to Maslow
breathing, food, sex, sleep, homeostasis, excretion
Safety and security according to Maslow
security of body, employment, resources, family, health, property
Love and belonging according to Maslow
friendship, family, sexual intimacy, sense of connection
Self-esteem according to Maslow
self-esteem, confidence, achievement, respect of others, respect by others,
Self-actualization according to Maslow
morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts
What psychological term is used to describe the process by which society influences individuals?
socialization
Fears of a patient that are related to the patient’s experiences and his or her own memories of those experiences are…
Objective fears, also known as learned fears
Fears of a patient that are based on feelings, attitudes, and concerns that have developed at the suggestion of peers, siblings, parents, or individuals are…
Subjective fears, also known as acquired fears
Describe techniques that can be used to calm an irate patient.
One of the best ways to calm an irate patient is to listen silently, use good eye contact, and occasionally nod your head. Do not interrupt. Let the patient finish. Often, this helps the patient calm down slowly.
External marketing activities are
those that take place outside of the office that are directed to reach people who are not patients.
It can include any of the following:
- Advertising
- Website
- Blog
- Social media marketing
- Marketing materials such as a business cards, letterhead, and logo.
- Health fairs
- Presentation to school children or senior citizen groups
Internal marketing strategies are those activities and promotions that are
targeted toward current patients of the practice.
May include:
- Printing a practice newsletter.
- Developing promotional materials for insertion into monthly statements.
- Sending flowers or other appropriate “thank you” gifts to those who refer the new patients to the practice.
- Sending birthday or other special occasion cards to patients.
- Sponsoring giveaways, office open house, and other promotional events.
Peer pressure is seen when
a person conforms to the general behavior of a group of peers in an attempt to feel more acceptable within that group
Every message has two parts that must coincide in time.
1) The statement proper (verbal) consists of the words that are being used.
2) The explanation (nonverbal) conveys how it is expected to be understood. This part of the message is sent nonverbally.
Effective words. Instead of pain
discomfort/soreness
Effective words. Instead of shot
anesthetic/numb
Effective words. Instead of pull
remove/extract
Effective words. Instead of drill
prepare tooth/remove decay
Effective words. Instead of filling
restoration/fixed restoration
Effective words. Instead of false teeth
denture/removable prosthetic
Effective words. Instead of operatory
treatment area/clinical
Effective words. Instead of waiting room
reception area
Voice quality accounts for more than _______ of the impact of the total message and reveals much about the individual
one third
A patient with rapid, shallow breathing could be a sign of
stress (tension)
To be a good listener:
Don’t let your mind wander:
- Put aside personal concerns while the patient is talking.
Don’t concentrate on formulating a reply:
- Concentrate on what the patient is actually saying.
Look as well as listen:
- Pick up both the verbal and nonverbal information the patient is transmitting.
Lack of communication is the major reason patients leave a practice.
Conflict resolution tips:
- be specific about your conflict.
- resist the temptation to involve yourself in conflicts that do not directly involve you. Even if someone has clearly been wronged, allow the person to resolve the situation as he or she chooses.
- try to depersonalize conflicts. Instead of a “me versus you” scenario, visualize an “us versus the problem” scenario.
- be open and listen to another’s point of view.
- don’t always involve the dentist or office manager in conflict resolution. You’ll quickly give the impression that you are unable to resolve the smallest difficulties.
- know when conflict is more than conflict. It conflict arises as the result of sexual, racial, or ethnic issues, or if someone behaves inappropriately, that’s not conflict - it’s harassment.
- consider a mediator if the problem gets out of control or if the issue is too emotional to resolve in a mutual discussion. At this step, the office manager or dentist should be involved.
when a patient appears tense, suspicious, apprehensive, and resistant to suggested treatment. One major factor is
the patient’s current life situation (not part of the present situation).
Other important factors are:
- Previous dental experiences.
- Attitudes and beliefs about the importance of his or her teeth.