Data measurement: adv en disadv

Question 1

Interview 4 advantages

Answer 1

Flexible
Opportunity for clarification
Depth possible
Personal contact

Question 2

Interview 5 disadvantages

Answer 2

High reactive effects
High cost
Face-to-face threat potential 
Labor intensive
Trained observers needed

Question 3

Questionnaire 5 advantages

Answer 3

Low cost
Honesty increased if anonymous 
Anonymity possible
Respondent sets pace
Variety of options

Question 4

Questionnaire 4 disadvantages

Answer 4

Possible inaccurate data
On-job responding conditions not controlled
Respondents set varying paces
Return rate beyond control

Question 5

Direct Observation 2 advantages

Answer 5

Non-threatening

Excellent way to measure behavior change

Question 6

Direct Observation 4 disadvantages

Answer 6

Possibly disruptive Reactive effect possible
May be unreliable
Trained observers needed

Question 7

Written Test 5 advantages

Answer 7

Low purchase cost 
Readily scored
Quickly processed 
Easily administered 
Wide sampling possible

Question 8

Written Test 4 disadvantages

Answer 8

May be threatening
Possible low relation to job performance
Reliance on norms may distort individual performance
Possible cultural bias

Question 9

Simulation/ Performance Test 3 advantages

Answer 9

Reliable
Objective
Close relation to job performance

Question 10

Simulation/ Performance Test 3 disadvantages

Answer 10

Time consuming
Simulation often difficult
High development cost

Question 11

Archival Performance Data 4 Advantages

Answer 11

Reliable
Objective
Easy to review
Minimal reactive effects

Question 12

Archival Performance Data 5 Disadvantages

Answer 12

Criteria for keeping or discarding records 
Info system discrepancies
Indirect
Needs to be converted to usable form 
May be expensive to collect