Data analysis: Kinds of data

Question 1

What is a strength of qualitative data

Answer 1

• more rich in detail
• much broader in scope, lets ppts develop their thoughts, feelings and opinions
• greater external validity
• more meaningful insight

Question 2

What is a limitation of qualitative data

Answer 2

• difficult to analyse
• conclusions often rely on subjective interpretations
• may be biased because of this

Question 3

What is a strength of quantitative data

Answer 3

• simple to analyse
• comparisons can be easily drawn
• more objective, less open to bias

Question 4

What is a limitation of quantitative data

Answer 4

• narrower in scope

- may fail to represent real life

Question 5

1-What is a strength of primary data

2-What is a limitation of primary data

Answer 5

• authentic and fits the job

- requires time and effort

Question 6

1-What is a strength of secondary data

2-What is a limitation of secondary data

Answer 6

• inexpensive, easy to access, minimal effort
• may be substantial variation in the accuracy and quality, may be outdated or incomplete, content of data may not meet researchers needs