Culture and Cognition Flashcards
Culture as cognition
Human culture as unique meaning and information system
- attention –> perception –> thinking
Carpentered world
- Muller-Lyer illusion
Suggests that people in urbanized, industrialized societies are used to seeing things that are rectangular in shape
- unconsciosly expect objects to have squared cornes
Front-horizontal foreshortening
- Ponzo illusion
Interpretation of vertical lines as horizontal lines extending into a distance
Analytic cognition
Western cognitive style
- analytic
- logical
- focused on cause-effect linkages among specific key variables or objects
- deterministic and precise
–> Context independend and analytic perceptual processes that focuses on salient objects
Holistic cognition
East Asian cognitive style
- holistic
- focused on systems interrelationships, mutual interdependence
- multiplicity of explanations
–> Context dependend: attending to the relationship between the object and the context in which it is located
Fundamental attribution error
A tendency to explain the behaviours of others using internal attributions but to explain one’s own behaviours using external attributions
East-West differences in attributioonal styles
- a social explanations among Americans and Hindu Indians
- American respondents: general dispositions
- The Hindu Indians: duties, social roles and other situationspecific factors
Attention in cognition
Analytic: field independent, narrow, focus on salient objects with intent to manipulate them
Holistic: field dependent. broad, focus on relationship of elements, background
Categorization in cognition
Analytic: Taxonomic, focus on a single dimension or shared property
Holistic: Thematic, focus on functional relationship or overall similarity
Attribution in cognition
Analytic: dispositional and traits and attributes of individuals determine events
Holistic: situational and external forces, context and situations determine events
Reasoning in cognition
Analytic: analytic and use of formal logic Trends continue
Holistic: dialectical and middle way philosophy trend reversals are likely
Social orientation hypothesis
States that analytic cognition matches with independent selves and holistic cognition is more interdependent
Input on the social orientation hypothesis
- cultural differences in cognitive tasks may be situational
- attributional biases may be more universal than thought
- Locus of control analytic vs. holistic cognition
- some aspects of memory are likely universal
- effects of education
–> not ancient systems associated with social orientation
Race and intelligence
Lynn and Verhanen controversies:
- claim that average IQ in Africa is 70, based on 50 country study
- men more intelligent than women
Lynn is racist
What is called for here is not genocide, the killing off of the population of incompetent cultures. But we do need to think realistically in terms of the ‘phasing out’ of such peoples