Cultural defences and glocalisation

Question 1

Mohammadi

Answer 1

Points out that the image of western media and domination is exaggerated and ignores complex interactions which occurs between cultures

Question 2

Giddens

Answer 2

Discusses ‘ reverse cononisation’ where in fact western cultures are not dominating less powerful groups but in fact the reverse of this is occurring , such as the ‘mexicanisation’ of california , where food, dress, and music has become a key part of califnian lifestyle. This is known as ‘Glocalisation’ where local cultures assert their own culture whilst resisting western Norms and values.

Question 3

Croteau and Hoynes

Answer 3

global digital media companies have also been forced to take into account local practices. Indigenous groups use the internet to protect their way of life
Such as;
Advrsting - by the west is broadcast on a global scale therefore presents ieas on what is ‘ desirable’
Antisoical behaviour - on the internet can reflect western ideas about the morality and deviance e.g accessing private information, racism , sexism
Digitak communication does not give rules or ploce morality and ethics - that can occur in local cultures sicj as western views regarding liberalism e.g egypt protests