CORRELATION AO1 & AO3 Flashcards
correlation
illustrates the strength and direction of an association between two co-variables
scattergram
one co-variable on the x-axis, the other is on the y-axis
positive correlation
co-variable increases together
negative correlation
one co-variable increases, the other decreases
zero correlation
no relationship between variables
difference between correlation and experiment
in am experiment the researcher manipulates the IV and records the effect on the DV. In a correlation there is no manipulation of variables so cause and effect cannot be demonstrated
strength of correlation graph
- relatively economic unlike lab studies there is so need for a controlled environment and can use secondary data so less time consuming
- Useful starting point for research by accessing the strength and direction of a relationship correlation provides a measure of how two variables are related if variables are strong it may suggest hypothesis for future research.
disadvantage of correlation graph
no cause and effect correlations are represented as casual by the media when they only show how two variables are related this leads to false conclusions about cause of behaviours
Intervening variables another untested variable may explain relationship between co-variables this mag lead to false conclusions