content analysis Flashcards
1
Q
what is content analysis?
A
converts qual data to quant by converting data into categories/themes
-counts frequencies or occurrence or categories
2
Q
main way f content analysis?
A
read through data-identify themes-count how many times those themes occur
3
Q
what is summative content analysis?
A
-count up number of times specific/important words occur within text
look at themes about when/where themes occur
4
Q
what are STRENGTHS of content analysis?
A
- gets quant data-can analyse statistically,compare
- reliability can be assessed
- unobtrusive and ethical method
- fresh interpretation of existing data
5
Q
what are WEAKNESSES of content analysis?
A
- some subjectivity involved-selecting themes
- problems with internal validity-do categories measure what they’re supposed to?
- reduces complex info into simpler form-loses info
