Conformity (Social Influence) Flashcards
What is a private attitude?
Genuine beliefs/feelings about something.
What is a public attitude?
What they tell others they believe and feel.
What is conformity?
When a persons private or public attitudes are influenced by the majority.
What are the three types of conformity?
- Compliance
- Identification
- Internalisation
What is compliance?
Where someone conforms publicly but not privately.
What is the reason for compliance?
Fear of social rejection.
What is the duration for compliance?
Very short.
What is the strength of compliance?
Weak.
What is identification?
Public and private conformity.
What is the reason for identification?
Desire to imitate a role model or fit a social role.
What is the duration for identification?
Short but depends on attractiveness of group.
What is the strength of identification?
Medium.
What is internalisation?
Public and private conformity.
What is the reason for internalisation?
Persuaded that the attitude is correct.
What is the duration for internalisation?
Long-lasting.
What is the strength of internalisation?
Strong.
What are the three situational variables that affect conformity?
1) Group size
2) Unanimity
3) Task difficulty
What happens if the situational variables increase?
People are more likely to conform.
What are the two explanations for conformity?
- Normative social influence (NSI)
- Informational social influence (ISI)
What is normative social influence (NSI)
- When people conform to feel accepted and fit in.
When does normative social influence occur?
In situations of high social pressure.
What type of conformity does normative social influence result in?
Compliance.
What is informational social influence? (ISI)
When people conform as they want to be correct as they believe majority is correct.
When does informational social influence occur?
When uncertainty is high and social pressure is low.