Conformity Flashcards
define conformity
the tendency to change behaviour or beliefs in response to an invisible pressure from other people
what are the 3 types of conformity?
compliance
identification
internalisation
define the shallowest type of conformity
compliance (temporary)
publicly agree with the majority
privately disagree
define the moderate type of conformity
identification (not permanent)
Publicly agree with the majority and privately when in a group to maintain membership
define the deepest type of conformity
internalisation (permanent)
all views and beliefs publicly agree to fit in with the group while also agreeing with them privately
what is the dual process dependency model in conformity?
explains why people conform
who developed the dual process dependency model in conformity?
Deutsch and Gerard
what are the 2 explanations for conformity form the dual process dependency model in conformity?
Normative social influence
Informational social influence
what is informational social influence?
when a person conforms as they want to be correct and believe someone else is better informed or smarter then themselves (person of authority)
what is ISI based on?
cognitive factors
what does ISI lead to?
identification and internalisation
what is normative social influence?
when a person conforms as they want to fit in to the group
what is NSI based on ?
emotional factors
what does NSI lead to ?
compliance and identification
research + of explanations for conformity
Asch (ISI)
37% conformity to the wrong answer when asking Pt’s a simple visual task
Pt’s said afterwards that the conformed due to wanting to be correct
