Communication

Question 1

APA Communications Guide

Answer 1

https://www.planning.org/communicationsguide/

Question 2

Message Pyramid

Answer 2

Key Message (long-lasting and consistent statements - create an environment and a belief system among your key audiences) –> First Proof Layer (factual statement about the benefits of planning) –> Second Proof Layer (amplifies the first proof layer using e.g. a “startling statistic, and anecdote, endorsement of planning from an allied group, or an amplification of the core statement”)

Question 3

Bridging

Answer 3

Technique planners can use to reframe controversial issues, using transitional phrases to stay on message

Question 4

Reactive vs. Proactive communication with media

Question 5

Infographics

Answer 5

Should be concise, innovative, engaging and easy to understand.

Question 6

Social Media

Answer 6

Can communicate without a gatekeeper. Quality over quantity. Do not automatically delete a negative comment. Lack of case law on how public entities should use. Consult local regulations.