Commercialisation of the Modern-Day Sport (Section C) Flashcards
1
Q
Sport and Media
Advantages to spectator
A
- Makes the sport more exciting
- Playing time are altered to spectators can attend
- Follow your role models
- Become more knowledgeable
2
Q
Sport and Media
Disadvantages to spectator
A
- Pay-per view , increased prices
- Traditional nature of sport is changed
- Tickets are allocated to large companies
- encourages deviant behaviour
3
Q
Sport and Media
Advantages to the sport
A
- Funding to develop grass roots of sport
- Increased competitions
- Increased participation
- Helps less well-known sports
- TV right are brought for large sums of money
- Raise profile of sport
- Funding for facilities and coaching
- World wide coverage
4
Q
Sport and Media
Disadvantages to sport
A
- Playing times are altered
- Traditional nature of sport is changed
- More popular sport gain more coverage
- Increase inactive spectators
- Less amateur sport
- inflate problems within the sports world
5
Q
Sport and Media
Advantages to performer
A
- Increased earnings
- Increased number of sponsorship deals
- Become role models
- Alternative career opportunities
6
Q
Sport and Media
Disadvantages to performer
A
- Intrusion on personal life
- Increased pressure to perform
7
Q
Reasons why athletes should consider the nature of sponsors product?
A
- Role models have responsibility
- Product should suit the nature of sport
- Could bring criticism upon themselves
8
Q
Reasons Why athletes should not consider the nature of the sponsor’s product?
A
- They never asked to be a role model
- Unlikely that other forms of support would be available
- Other companies may withdraw financial support
9
Q
Advantages of sponsorships
A
- Brands will stand out
- Adds value to product being marketed
- Business is formed
10
Q
Disadvantages of sponsorships
A
- Uneven development across sports
- More popular sports get more media coverage and deals
- Sponsors can withdraw if demands aren’t met
11
Q
Advantages of commercialisation
A
- Money for facilities and coaching
- Leads to more events
- Athletes earn an income
- Raises profile of sport
12
Q
Disadvantages of commercialisation
A
- Encourages deviant behaviour
- Encourages people to spectate
- Tends to support already popular sports
- Favours males over females
- Reduced amateur sports
13
Q
Technology in sport (positive)
A
- Ensure that the correct decisions are made (video ref/photo finish)
- Allows officials to communicate
- Less pressure for officials in the field
- Creates crowd excitement when waiting for the final decision
- New and improved training equipment
- Influences higher levels of performance
14
Q
Technology in sport (negative)
A
- Officials using tech could be wrong
- Tech must be accurate
- Changes the nature of the sport
- Lots of money required
- Breaks disrupt the flow of the game
15
Q
Technology in sport (Athlete)
A
- Video analysis to improve athletes performance
- Rehabilitation
- Educate on techniques and mechanisms
16
Q
Factors affecting Ethnic minority
A
- Racism
- Decisions made are handle by white middle class males
- Channelling into certain sports
- Stereotyping that athletes are suitable for certain sports
17
Q
Factors affecting female athletes
A
- They learn expected roles through socialisation
- Sports are seen to be for men
- Women are stereotyped for a domestic role
- Women attract less media coverage and sponsorship
- Denied opportunities due to medical beliefs in fertility
18
Q
Factors affecting the social class
A
- Middle class have more time and disposable income
- Middle class controls the sport
- Working class had to wait for the provision of facilities
