commercialisation of sport Flashcards
1
Q
what is commercialisation
A
the relationship between sport, sponsorship and the media
2
Q
types of sponsorship
A
financial
clothing and equipment
facilities
3
Q
types of media
A
television
radio
the press
the internet
social media
4
Q
positive impact of sponsorship
A
raises awareness of their brand
covers costs such as kit, equipment, travel
equipment, grounds
5
Q
negative impact of sponsorship
A
if the performer doesn’t perform or the club they could lose the sponsorships.
6
Q
what are the positives of technology
A
marginal gains
better medical care
feedback from coaches is more focused
