Commercialisation Of Physical Activity And Sport Flashcards
1
Q
Commercialisation, the media and sport
A
Increased media coverage has meant that sport has become more commercialised.
2
Q
Commercialisation
A
Making something available on the market; or using something to make a profit
3
Q
Advantages of commercialisation
A
More funding, wider audience, higher participation, awareness
4
Q
Disadvantages of commercialisation
A
Higher prices, sponsors lead sports
5
Q
Fashion
A
Sports equipment can be fashionable and expensive, partly as a result of media coverage of famous sports people. Sports stars can make a lot of money through endorsements.
6
Q
Media
A
The main means of mass communication (tv, radio, newspaper, internet)