Commercialisation In Sport

Question 1

Commercialization

Answer 1

Links to organizations/ companies who wish to get involved within sport, with the aim to make money and profit from the sale of goods, services and events.

Use sport and media to get products seen - ads, sponsorships

Question 2

What is the relationship between media, sport and commercialization

Answer 2

Commercialization- uses media to reach millions of viewers and media receives revenue for advertising.

Sport uses media for a high viewing figures, media pays sports broadcasting rights

Sport raises profile of a product for commercial and commercialization pays millions to the sport

Question 3

Sponsorship

Answer 3

Partnership between a sports team or partner and a business - the sponsor which provides financial support for the sport.

Question 4

Media

Answer 4

Responsible for communicating sports to a wide range of audiences in many forms

Question 5

Types of media

Answer 5

Tv
Radio
Internet
SM
Newspapers

Question 6

Types of sponsorships

Answer 6

Financials - one off payment
Clothes and equipment
Facilities

Question 7

How does sports help sponsors?

Answer 7

Everytime performer wears a products/ uses it they are showing it off to spectators who may be influenced to buy product