Commercialisation

Question 1

Commercialisation

Answer 1

Process of introducing new products into the market place, which can be bought or sold for profit

Question 2

Golden triangle

Answer 2

Sport is linked to the media and sponsorship is what is known as the golden triangle

Question 3

spectators and media link

Answer 3

Spect- buy merchandise from media companies

Media - rely on subscription

Question 4

Media and sponsors link

Answer 4

Media - attract sponsors as spectators interested in media

Sponsors- need media to promote

Question 5

Sponsors and spectators link

Answer 5

Sponsors - rely on fans buying products

Spectators - will buy sponsors products if marketed well

Question 6

Sponsorship

Answer 6

Where a company pays money to a team or individual in return for advertising their goods

Question 7

If sponsored sport or individual is regularly in the media then…

Answer 7

Spectators will see the sponsors name and this publicity may increase sales of the product

Question 8

What do sponsors provide an individual with?

Answer 8

Equipment
Clothing
Footwear
Access to facilities

Question 9

How does clothing from sponsors improve a players performance?

Answer 9

May allow the performer to train with greater comfort

Question 10

How does specialist and high quality equipment improve the performance of performers?

Answer 10

May result in quicker development of skills and improvements in performance

Question 11

How does regular use of facilities improve a players performance?

Answer 11

Could result in higher quality and more regular training sessions

Question 12

Media - tv

Answer 12

Is viewed as the bigger form of media within sport, because it provides live images for viewers

Question 13

Media - radio

Answer 13

Radio really provides in depth interviews and information about sport whilst it can also provide live commentaries from sport events

Question 14

Media - newspaper

Answer 14

Broadsheet - provide info about a wide range of sports and offer critical analysis of events
Tabloid - sensationalise events on a narrower range of popular sports

Question 15

Media - internet and social media

Answer 15

Internet - people obtain latest new on sport - people can share content across multiple devices
Social media - used for fans to interact with their teams and individuals

Question 16

Positive impacts of commercialisation on performers

Answer 16

Added income allowing more time to train - better venues to train better equipment
- should improve skill and fitness
Performer may be provided with free equipment clothing and footwear - will be paid for wearing it

Question 17

Negative impacts of commercialisation on performers

Answer 17

High amount of media intrusion into private life
Loss of free time - contacts with businesses may demand performer to carry out other commitments
A poor run of results may lead to a loss of sponsorship - could make the player cheat

Question 18

Positive impacts of commercialisation on the sport

Answer 18

Increase income for some sports

Which has allowed sports to re invest and develop competitions and increase media interest

Question 19

Negative impacts of commercialisation on sports

Answer 19

Only concentrate their time on popular sports
Meaning minor sports get little time and attention and income
Timings of events are now determined by the media to maximise publicity - 20 20 cricket

Question 20

Positive impacts of commercialisation on officials

Answer 20

Wages and income have increase in recent years

Officials have become nearly as famous as players

Question 21

Negative impacts of commercialisation on officials

Answer 21

They are in media spotlight negativity

Bad describing - criticism and being dropped

Question 22

Positive impacts of commercialisation on spectators

Answer 22

Improved facilities - stadium
Able to buy merchandise
More sports to watch then ever before - media
Dedicated sports channels

Question 23

Negative impacts of commercialisation on spectators

Answer 23

Increased media content - decreased people at the event

Format of the game may be changed because of the media 20 20 cricket

Question 24

Positive impacts of commercialisation on sponsor

Answer 24

Gain publicity and awareness of brands

Leads to increase sales and income if sponsored team are successful

Question 25

Negative impacts of commercialisation on sponsor

Answer 25

Harmful and negative results - crowd trouble, poor results, scandals- may negatively effect the reputation of the sponsor