Cognitive app LAA - Cognitive Priming Flashcards
When you see or hear one stimulus (PRIME) this affects your response to a later stimulus - how?
It is usually processed faster.
True or False?
When you see or hear one stimulus (PRIME) this affects your response to a later stimulus as it is usually processed slower.
False - it is usually processed faster.
The prime triggers a network of what?
Related concepts in memory
True or false
Priming may happen below your level of awareness, eg you do not know your response is being influenced.
True
What is meant by the following statement “Priming may happen below your level of awareness”
You do not know your response is being influenced.
Repetition priming is…
When exposure to a stimulus affects our later response to the exact same stimulus
When exposure to a stimulus affects our later response to the exact same stimulus is known as what type of priming?
Repetition priming
Semantic priming is…
When exposure to a stimulus affects our later response to a stimulus with similar physical features/similar meaning.
When exposure to a stimulus affects our later response to a stimulus with similar physical features/similar meaning is known as what type of priming?
Semantic priming
Associative priming is….
When exposure to a stimulus affects our later response to a stimulus that we associate with the original stimulus
When exposure to a stimulus affects our later response to a stimulus that we associate with the original stimulus is known as what type of priming?
Associative priming
Give an example of associative priming
Word fish is associated with chips
Give an example of semantic priming
If you see or hear the word computer it is easier to recognise/recall the word laptop later
Scenario:
Danyal plays a loft of aggressive computer games like Call of Duty. Using your knowledge of cognitive priming, what effect will playing these games have on his aggression?
Make Danyal more aggressive - he will be mentally primed (ready) to act in an aggressive way
Harris, Bargh and Brownell (2009) carried out research into cognitive priming - what was the aim of their research?
To investigate if food adverts prime children and adults to eat more snacks
Fill in the missing information to complete aim of Harris, Bargh and Brownell (2009) research.
To investigate if ________adverts prime children and adults to eat more snacks
Food
Who were the sample is Harris, Bargh and Brownell (2009) research.
Sample: 118 Children
What was the IV in Harris, Bargh and Brownell (2009) research?
Half ppts watched an episode of Disney “Recess” cartoon with 30 second food adverts and the other half watched the same episode with non-food adverts (games, entertainment ads)
In Harris, Bargh and Brownell (2009) research what were the children given whilst they watched the episode of “Recess”
Snacks - Goldfish crackers and water
What was the DV in Harris, Bargh and Brownell (2009) research?
How many Goldfish crackers were eaten measured by weighing the remaining goldfish crackers.
Which option A or B is the IV in Harris, Bargh and Brownell (2009) research?
A) How many Goldfish crackers were eaten measured by weighing the remaining goldfish crackers.
B) Half ppts watched an episode of Disney “Recess” cartoon with 30 second food adverts and the other half watched the same episode with non-food adverts (games, entertainment ads)
B
Half ppts watched an episode of Disney “Recess” cartoon with 30 second food adverts and the other half watched the same episode with non-food adverts (games, entertainment ads)
What was the key finding of Harris, Bargh and Brownell (2009) research?
45% of Children who saw the cartoon with food advertising ate considerably more goldfish crackers while watching than did children who saw non-food advertising.
Which group (condition) ate more goldfish crackers whilst watched the TV show?
The children who saw the food adverts
What % of children who saw the cartoon with food adverts ate more Goldfish crackers than the children who watched the non-food adverts?
45%
