Choice Guest Lecture Flashcards
heuristic
mental shortcut or rule of thumb that can be used to get a quick and mostly accurate response in some situations but may lead to errors in others
bias
systematically inaccurate choices that don’t reflect a current situation
3 categories of biases
- Biases that affect how we interpret information
- Biases that affect how we judge frequency (how often something happens)
- Biases that affect how we make predictions
availability heuristic
The easier it is to remember something, the more likely you’ll think it is to happen in the future
what heuristic can explain why people are afraid of flying but not driving
the availability heuristic
representativeness heuristic
Tend to make inferences on the basis that small samples resemble the larger population they were drawn from
the representativeness heuristic is related to ___
stereotypes, schemas, and other pre-existing knowledge structures
how do people base their judgments of group members?
based on similarity
what kinds of biases does the representativeness heuristic result in
base-rate neglect & conjunction fallacy
base-rate neglect
When you fail to use information about the prior probability of an event to judge the likelihood of an event
application of base-rate neglect
Important for doctors diagnosing with low incidence populations
conjunction fallacy
The false belief that the conjunction of two conditions is more likely than either single condition
example of the conjunction fallacy
Linda the feminist Bank Teller
anchoring and adjustment heuristic
Judgments are too heavily influenced by initial values. People start off with one value and adjust accordingly from there
application of anchoring and adjustment in psychology
Important when getting ratings from a scale
regression to the mean
When a process is somewhat random (weak correlation), extreme values will be closer to the mean (less extreme) when measured a second time
regression to the mean is related to
- illusionary correlations
- our understanding of the roles of reward and punishment in learning
bounded rational
we are limited by both environmental and individual constraints
satisficers
look for solutions that are good enough
bounded rationality in humans
people are both bounded rational and satisficers
who proposed ecological rationality?
Gigerenzer
ecological rationality
Sees heuristics not as good enough approaches to solving a problem, but as the optimal approach
does ecological rationality distinguish between descriptivism and prescriptivism?
While previous views on heuristics draw a separation between how we should act and how we do act ecological rationality doesn’t distinguish these two
heuristics vs. optimization according to ecological rationality
Given the right environment, a heuristic can be better than optimization or other complex strategies
perceptual decision-making
objective, externally defined criterion for making your choice
value-based decision-making
subjective, internally-defined criterion for making your choice
risk
taking an action despite the outcome being uncertain
risk is specific to what kind of decision-making
value-based decision-making
ambiguity
when you have incomplete information about the consequences
what are most people’s risk attitude profile
risk-averse
harmful examples of risk-taking
- Stagnant living
- Addiction and impulsivity
how are risks framed?
as gains and losses
risk premium
the difference between the expected gains of a risky option and a certain option
risk averse
the decision maker has a positive risk premium (Need a chance at winning a lot more than a certain option to select the risky option)
risk-neutral
the decision maker has zero risk premium (no difference in the options)
risk-seeking
the decision maker has a negative risk premium (doesn’t need the chance at winning more than the certain option to gamble)