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Higher Business
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Higher Business
(49 decks)
Needs, Want, Etc.
Sector of Economy
Sectors of Industry
Adding Value
Private Limited Company (Ltd)
Public Limited Company (PLC)
Franchiser & Franchisee
Multinationals
Social Enterprise
Types of objectives
Corporate Social Responsibility
Central Government
Local Government
Charities
Methods of Growth
Ways to Achieve Growth
Ways of Funding Growth
Political Factor
Economic Factor
Technology factor
Environmental Factor
Social Factor
Competitive Factor
Corporate Culture
Stakeholders - Interests and influence
Stakeholder - Conflict of interest
Stakeholders - Interdependence of stakeholders
Structures
Organisational Groupings
Types of Decisions - Table
Types of Decisions
Factors affecting the quality of decisions
Role of a manager
Assessing the effectiveness of a decision
Customers - needs and wants (marketing)
Market Research
Field Research
Marketing Mix
Product life cycle
Product Portfolio
Price
Place - Channel of Distribution
Place - Direct Selling
Place - Retailers Types
Promotion - Into-the-Pipeline
Promotion - Out-of-the-Pipeline
Promotion - Public Relations
The final three P's
Use of Technology in marketing
