chapter4 Flashcards
what is personality assessment
measurement of the individual characteristics of a person
are pop culture tests good measures of personality
no, they are made up, not valid
what is the Barnum effect
the tendency to accept vague personality descriptions as being accurate
-pop culture personality tests, horoscopes
ex. “ you have got a bubbly personality but can be serious too”
do people believe in personality tests? (Stein and Swan, 2018)
research shows people do believe in personality tests
-287 undergrads took 2 personality tests
IV: item difficulty (difficult/ hard time answering v easy/ straight forward)
difficult example (non dichotomous): are you more likely to: see how others are useful or see how others see
DV; item depth (rated how deep they thought item was, does it reveal hidden aspect of self)
results: difficult items rated as significantly more deep than easy items (revealed more about personality)
- shows people do take these things seriously
what are the three things that make a good personality test
1) reliability (consistent)
2) validity (accurate)
3) generalizability (applicable)
what are the different kinds of reliability
test-retest, parallel forms/ split half (internal consistency), and inter-rater
what is test-retest reliability and what is it also known as
results of test are consistent across administrations
-also known as temporal consistency
what is the reliability coefficient
statistical measure always between 0-1, the higher it is the more reliable a test is
what are parallel forms and split half reliability also known as
internal consistency: measures whether different items on a test give similar results
what is parallel forms
make two similar versions of a personality assessment and see if peoples core similarly on both tests (high correlation between scores)
what is split half
give one version of test, split it in half and correlate scores on first half to second half
what is split half measured as
Cronbach’s Alpha (sideways fish looking thing): correlation between all possible halves of the test
-larger #’s = better internal consistency ( > .7 is usually accepted)
what is interrater reliability
involves 2-3 people (not just a single person taking test)
- used if you have a rating sheet to observe somebody
- multiple people take sheet and observe someone, see if they rate a person similarly (if they do, high reliability)
- rater consistency
what are the difference kinds of validity or construct validity
face validity, criterion validity, and convergent and discriminant validity
validity measures is the test accurate? does it measure what it is supposed to?
what is face validity
- does the test appear to measure the construct of interest
- most subjective form of validity (weakness, least useful in academic sense)
- but we still care about it -especially when coming up with new scale or scale development, look for questions with face validity
- also used in personnel situations, employers administer personality tests, those without face validity lowers cooperation in those taking it
when is face validity not always a good thing
in socially desirable responding, situations we might not want face validity
ex. Modern Racism Scale, people do not want to seem racist so this scale does not have face validity