Chapter 9

Question 1

The use of selected social media channels to understand customers and to engage them in communication in ways that lead to the achievement of ultimate marketing and business goals is known as:

Answer 1

Social media marketing

Question 2

What types of social media require the least amount of effort?

Answer 2

Email, social networks, microblogging

Question 3

What types of social media require the most amount of effort?

Answer 3

Blogs, blogger outreach

Question 4

What are the 4 aspects of developing a SMM strategy?

Answer 4

1) Listen
2) Communicate
3) Engage
4) Collaborate

Question 5

What are the 4 types of media available to marketers?

Answer 5

1) Paid media (display ads, PPC)
2) Owned media (websites, blogs)
3) Earned media (unpaid, buzz, articles)
4) Shared media (brand & consumer create content on social media sites)