Chapter 7

Question 1

Marketing that requires the permission of the target consumer prior to engaging in marketing activities is called:

Answer 1

Permission marketing

Question 2

What are the 4 levels of permission in permission marketing?

Answer 2

1) Opt-out
2) Opt-in
3) Double opt-in
4) Confirmed opt-in

Question 3

What are the Golden R’s of email marketing?

Answer 3

• Relevance
• Respect
• Recipient control