Chapter 12 Flashcards
1
Q
Providing information and generating sales are the two key roles of:
A
A website
2
Q
What are the 7 steps of the website development process?
A
1) Establish site objectives
2) Identify and describe the target market
3) Design website content & the navigational structure
4) Conduct usability tests
5) Deploy and tune the site
6) Measure and evaluate site effectiveness
7) Refine and improve site effectiveness
3
Q
What is the golden triangle?
A
The upper-left of a webpage (readers’ eyes first land here)
4
Q
Visual representations of eye activity on a web page are known as:
A
Heat maps
