Chapter 2

Question 1

A seamless, end-to-end integration of activities throughout the channel of distribution is known as a:

Answer 1

Value chain

Question 2

What are the criteria for a successful outcome-driven supply chain?

Answer 2

• Cost
• Responsiveness
• Security
• Sustainability
• Resilience
• Innovation

Question 3

What are the 3 core processes of marketing?

Answer 3

1) Supply chain management
2) Product development management
3) Customer relationship management

Question 4

What maps the physical movement of goods from initial production through assembly to the distribution process to the consumer?

Answer 4

Supply chain

Question 5

What are the two reasons that Zara is so successful?

Answer 5

1) Fashion appeal

2) Supply chain

Question 6

How can you reduce supply chain costs?

Answer 6

• Reduce information and search costs
• Reduce transaction costs
• Fragmentation of consumer market
• Standardized products

Question 7

What are the 3 steps in creating a virtual value chain?

Answer 7

1) Visibility
2) Mirroring
3) Enhancing customer value

Question 8

The ability to create information systems that provide a complete picture of the supply chain at a given point in time is know as:

Answer 8

Mirroring