Chapter 3 Flashcards
A unique configuration of elements comprising the organization’s goals, strategies, processes, technologies, and structure, conceived to create value for the customers is called a:
Business model
What are the 9 different business models?
1) Brokerage model
2) Advertising model
3) Infomediary model
4) Merchant model
5) Manufacturer model
6) Affiliate model
7) Community model
8) Subscription model
9) Utility model
In what business model are users charged a periodic fee to subscribe to a service?
Subscription model
When a manufacturer reaches buyers directly to compress the distribution channel, this is called a:
Manufacturer model
What business model is based on actual usage rates?
Utility model
What business model brings buyers and sellers together to facilitate transactions?
Brokerage model
What business model delivers messages without content?
Advertising model
Reselling useful data is part of which business model?
Infomediary model
Which business model includes wholesalers and retailers of goods and services?
Merchant model
Creating a business based on user loyalty and repeat management is a part of which business model?
Community model
Which business model provides purchase opportunities wherever people may be surfing?
Affiliate model
