Chapter 6 Flashcards
1
Q
What are 4 examples of internet customer acquisition tools?
A
Options are:
- E-mail promotions
- Online advertising
- Search engine marketing
- Events and public relations
- Social media marketing
- Affiliate programs
- Portal deals
- Viral marketing
2
Q
What are the 3 important types of online advertising?
A
1) Display advertising
2) Search advertising
3) Social media advertising
3
Q
Any ad that can include text and images in any channel is a type of:
A
Online display advertising
4
Q
An activity that matches an advertiser’s need for targeted ad placement with a publisher’s need for revenue-generating ads on its site is known as:
A
Ad serving
