Chapter 8 Flashcards
1
Q
The entire process of getting listen on search engines so that consumers can find you is called:
A
Search engine marketing
2
Q
What are the 2 basic attempts of search engine marketing?
A
1) Search engine optimization
2) Pay-per-click
3
Q
What are some advantages and disadvantages of search engine optimization?
A
Advantages:
- Better response
- More return traffic
- Lower cost
- Long term marketing solutions
- Brand recognition
Disadvantages:
- Results are not immediate
- Ranking is difficult to predict
- Initial time investment and time are major costs
- Takes time for results to be displayed
4
Q
What are some advantages and disadvantages of pay-per-click?
A
Advantages:
- Immediate results (bidding system)
- Daily budget can be limited
- Gives definite search volume
- Easy to change focus
- Unlimited keywords
- Able to be tested
Disadvantages:
- Easy to lose ranking
- Budget can be expensive depending on keywords
- Unqualified clicks
5
Q
Search terms, words, or phrases that are chosen by the user when making a search in a search engine are called:
A
Organic search
