Chapter 16

Question 1

What are the 6 steps in the consumer adoption process?

Answer 1

1) Awareness
2) Interest
3) Evaluation
4) Trial
5) Adoption
6) Internalization

Question 2

Who are the 5 buyers in the technology adoption curve?

Answer 2

1) Innovators
2) Early adopters
3) Early majority
4) Late majority
5) Laggards

Question 3

Successful technology products are able to have success with innovators and early adopters, and penetrate the mainstream market as well. This is called the:

Answer 3

Adoption chasm

Question 4

What are the different product characteristics that affect trial/adoption of a product?

Answer 4

1) Relative advantage
2) Compatibility
3) Complexity
4) Trialability
5) Observability

Question 5

What are the 6 A’s of pervasive computing (using intelligence and portable devices)?

Answer 5

1) Access
2) Anyone
3) Anytime
4) Anywhere
5) Any internet-enabled device
6) Authorized