Chapter 8 Memory Flashcards
Encoding
getting info into brain
Storage
retaining info
Retrieval
Getting info back out
Type of Encoding
1) Automatic: little to no effort
2) Effortful: conciously bringing info forward (requires rehearsal)
Spacing effect
Retaining something better when it is rehearsed
Serial Position Effect
If you are asked righ tno you remember beginning and end (if asked later only recall beginning)
Sensory Memory
Immediate, initial recording of info
2 types of Sensory Memory
Iconic and Echoic
Iconic
Short lasting photographic
Echoic
Extremely accurate very short sound memory (7+-2)
What happend to sensory memory?
Stored in LTM or forgotten!
LTM
permanent and limitless (average 1 billion bits)
Explicit Memory
Facts General Knowledge
Personal Expereince/Events
Implicit
Skills
Classical (Operant Conditioning)
Hippocampus
Explicit memory (recall words)