Chapter 8- Conformity: Influencing Behavior Flashcards
conformity
-changing one’s behavior due to real or imagined influence of others
informational social influence
- conform b/c believe others’ interpretation of an ambiguous set of circumstances is more accurate than ours
- others are source of info to guide behavior
- can lead to private acceptance
private acceptance
-people conform to behavior of others b/c they genuinely believe others are right
public compliance
-conforming publicly w/o necessarily believing in what group says/does
when most susceptible to informational social influence
- ) when your judgments and decision have consequences
- ) when motivated to “get things right”
- ) when situation is really ambiguous
- ) when in crisis
- ) when others are “experts”
- ) when want to be liked by others
contagion
- in truly ambiguous situation people more likely to rely on interpretation of others
- requires caution b/c others are not necessarily more accurate
mass psychogenic illness
- group of people express similar physical symptoms with no known physical cause
- Ex: NY high school and believed Tourette’s syndrome
social norms
- implicit rules for acceptable behaviors, values, and beliefs
- conformed to when people want to be liked
- 2 types- injunctive and descriptive
normative social influence
- influence of other people leads us to conform to be liked and accepted by them
- results in public compliance w/ group norms
- don’t always have private acceptance
Asch
- line on card experiment to see if people conform even when right answer is obvious
- findings show that most people conform and emphasize the importance of normative social influence
normative reason for conforming
- people don’t want to look foolish or subject themselves to disapproval
- will conform even if don’t believe behavior is right
brain imaging and normative influence
- reveals that people conform b/c they have negative emotions when they go against group
- fMRI shows active amygdala
normative influence in everyday life
- fashion
- fads
- body image (men and women)
social impact theory
- likelihood that you will respond to social influence depends upon your view of the group’s
1. ) strength
2. ) immediacy
3. ) number
group strength
-how important to you is the group
group immediacy
-how close is the group to you in space and time
group number
- how many people in the group
- beyond 4 members, there is a smaller increase in conformity
idiosyncrasy credits
- tolerance person earns, over time by conforming to group norms
- if enough credit earned, can behave deviantly w/o retribution from group
conformity in collectivistic cultures
- seen as a valued trait
- believe normative social influence promotes harmony and supports relationships
US and conformity
-seen as negative and act of submission or cowardice
minority influence
- minority of group members influence behavior of majority
- key is for all minority to express consistent, unwavering views that the majority will notice and likely adopt
- results in introduction of new information and more careful analysis of issues