Chapter 11- Prosocial Behavior: Why Do People Help? Flashcards
prosocial behavior
- any act performed with the goal of benefitting another person
- motivated by altruism
alturism
-desire to help another person even if it involves a cost to the helper
evolutionary psychology and helping
-help in order to benefit our genes
kin selection
- helping genetic relatives
- ensures survival and replication of their genes
- increases chance of genes being passed
norm of reciprocity
-expectation that helping others will increase the likelihood that they will help us in the future
gratitude
- positive feeling that are caused by the perception that one has been helped by others
- basis of norm of reciprocity
- if someone helps us, we feel gratitude, which promotes us to return the favor in the future
social exchange theory
- much of what we do stems from the desire to maximize rewards and minimize costs
- helping is not genetically based
- help to get reward or relieve distress
- help for self-interest
helping as rewarding
- ) increase likelihood of being helped in return
- ) relieve personal distress
- ) increase social approval and self-worth
helping as costly
- ) puts helper in danger
- ) results in pain, embarrassment
- ) time consuming
empathy
-putting ourselves int he shoes of another person and experiencing events and emotions the way the person does
empathy alturism hypothesis
- when we feel empathy for another person, we will attempt to help that person for purely altruistic reasons
- regardless of what we have to gain
- if looking for gain, social exchange theory applies to helping behavior
motives underlying prosocial behavior
- ) promotes welfare of genes (evolutionary)
- ) benefits self-interest (social exchange)
- ) feelings of compassion (empathy-alturism)
predicting how helpful people will be
- ) personality (altruistic?)
- ) gender
- ) culture
- ) religion
- ) mood
altruistic personality
- qualities that cause an individual to hep others in wide variety of situations
- personality is weakly linked to whether or not one helps
gender differences prosocial behavior
- males more chivalrous and heroic
- females nurturing, and caring
cultural differences prosocial behavior
- people favor and help members of in-groups when they are in need
- people help out-groups when it will make them look good
religion and prosocial behavior
- religious people more likely to help in situations that make them look good
- not as likely to help if nobody knows they did it
why help when in good mood
- feel good, do good principle
- makes us look at the bright side of people
- prolongs good mood
- makes us pay attention to social norm of altruism
why help in bad mood
- decreases guilt from previous behavior
- want to engage in activities that make us feel better
demographics and prosocial behavior
- helping is more common in small towns
- people have a sense of community w/ each other