Chapter 3- Social Cognition: How We Think About The Social World Flashcards
2 kinds of social cognition
- ) automatic thinking
2. ) controlled thinking
automatic thinking
- nonconscious
- unintentional
- involuntary
- effortless
- quick
- make decisions/impressions “w/o thinking
controlled thinking
- voluntary
- effortful
- deliberate
schema
- mental structures that organize knowledge about social world
- use of past experiences/knowledge to influence information we notice, think about, and remember
- help us to make sense of ambiguous info
- automatic thinking
ambiguous
- interpretable in either positive or negative manner
- depends on schema
accessibility
- extent to which schemas and concepts are at the forefront of the mind
- likely to be used when making judgments
what makes schema accessible
- ) past experience (ex: alcoholic family member, so judge strange person as drunk)
- ) related to current goal (ex: studying for abnormal psych exam, so judge strange person as mentally ill
- ) recent experiences (ex: just watched mental hospital movie)
priming
- process by which recent experiences increase accessibility of a schema, trait, or concept
- automatic thinking
self-fulfilling prophecy
-people have expectation about what another person is like, which influences how they act toward the person, which causes that person to behave consistently with original expectation
-automatic thinking
Ex: teachers’ expectation of “blooming” students becomes reality
priming metaphors
-physical sensation influences judgments about a completely related topic
-relationship between mind and body
Ex: felling hot beverage -> view person as “warm”
mental strategies and shortcuts
-make decisions easier
-don’t always lead to best decision
-do not guarantee accurate inferences
Ex: schemas and judgmental heuristics
judgmental heuristics
-mental shortcuts people use to make judgments quickly and efficiently
availability heuristic
-basing judgment on ease at which you can bring something to mind
Ex: physicians base diagnosis on recently observed diseases
trouble with availability heuristic
-what is easiest to remember is not typical of overall picture
-leads to faulty conclusions
Ex: physician may overlook symptoms of certain disorders
representative heuristic
-mental shortcut used to classify something according to how similar it is to typical case
Ex: assume blonde haired, beach lover is from CA
trouble with representative heuristic
-people focus too much on individual characteristics and too little on base rates
Ex: if at NY school, disregard few CA students
base rate information
-relative frequency of members of different categories in population
Ex: % students from AR at AR school
unconscious thinking
- critical to navigating our way around the world
- fast
- may lead to errors
- responsible for decisions based on goal that has recently been primed
schemas across cultures
-content differs
-different interpretations of world
-different sources of priming
-environment and way of life influences reliance on particular thinking style
Ex: analytic vs. holistic thinking style