Chapter 7 q Flashcards
Which of the following is not an example of business marketing
selling residential cable TV packages
The main difference between a business product and a consumer product is
intended use
According to the ________ concept, customers who have not bought a certain product in quite some time are unlikely to do so in the future
regency
Which of the following is NOT an example of a type of strategic alliance
joint venture
Two web-design firms recently merged, in spite of the fact that managers in both firms had doubts about the importance and benefits of the merger. This relationship lacks
relationship commitment
Which of the following is an example of a producer
home builder
Which of the following is NOT an example of a reseller
community college
The demand that IKEA has for lumber depends on consumer demand for its furniture products. This is an example of
derived demand
In many cases, an increase in the price of a business product will cause consumer demand to
be unaffected
The consumer demand for HDMI cables is directly related to consumer demand for HD TVs. This is an example of
joint demand
A law firm buys its paper and office supplies from a Company X, which in turn hires the law firm to provide legal counsel. This is an example of
reciprocity
Sugar, leather and iron ore are all examples of
raw materials
Hard drives, processors, and USB ports are all examples of
component parts
An accounting firm purchases an entirely new telephone system to replace its current outdated system. This is an example of which buying situation
new buy
A middle manager in the human resources division is assigned to make recommendations on which software package the firm should buy. This role is known as
influencer/evaluator
