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Marketing > Chapter 5 > Flashcards

Chapter 5 Flashcards

1
Q

blog

A

buyer for export

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2
Q

capital intensive

A

using more cap. than labor in the produciton process

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3
Q

CAFTA

A

contract manufacturing

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4
Q

countertrade

A

form of all goods or services

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5
Q

direct foregn investment

A

active ownership of a foreign company

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6
Q

dumping

A

exported price lower than that charged for the same or a like product in the home market

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7
Q

european uniion —27 countries

A

a free trade zone

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8
Q

export agent

A

acts like a manufactuers agent for the exporter

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9
Q

export broker

A

plays the traditional brokers role by bringing buyer and seller together

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10
Q

exporting

A

selling domestically produces products to buyers in other countries

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11
Q

floating exchange rates

A

prices in other countries move up or down

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12
Q

general agreement ofn tariffs and traf (GATT)

A

contains loopholes

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13
Q

global marketing

A

targets markets throughout the world

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14
Q

global marketing standarization

A

production of uniform products that can be sold the same way all over the world

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15
Q

global vision

A

reactning to internation marketin

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16
Q

grss domstic prodt (gdp)

A

total market value of all final goods and services produces in a country for a given period of time

17
Q

group of twenty (G-20)

A

a forum ofor internal eco. devlopment that promites discussion between industrial and emerging-market countries on key issues related to global eco. stability.

18
Q

international monetary fund (IMF)

A

acts as a lendor

19
Q

job outsourcing

A

sending us jobs abroad

20
Q

joint venture

A

firm buys part of a foriegn company

21
Q

licensing

A

allows another firm to use its manufacturing process, trademarks, atens, trade secrets etc.

22
Q

Mercosur

A

largest latin trade

23
Q

multidomestic strategy

A

enable individual subsidiares

24
Q

multinational corporation

A

heavy engaged

25
Q

NAFTA

A

US

26
Q

URargYR

A

dramatically lower trade barrier worldwide created the WTO

27
Q

World bank

A

low interets loans

28
Q

WTO

A

a trade organization that replaced the old general agreement

29
Q

stages of business development

A

companies operate in companies and sell to others
set up foreign subsidiares
operate an entire line
virtual operation

30
Q

global marketing standarization

A

can be sold the same way all over the world

31
Q

multidomestic strategy

A

allowed to compete independently

32
Q

external enviroment facing global marketors

A 
culture
natural resources
E
P
D
33
Q

legal considerations

A 
tarriffs
quota
boycott
exchange control
marketing grouping
trade agreement

Marketing (15 decks)

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