Chapter 10 Flashcards
Which of the following is NOT an example of a product
All are examples of products
The key distinction between a business product and consumer product is
intended use
Candy bars, safety pins, and apples are all examples of ________ products
convenience
Automobiles, home theater systems, and mobile phones are all examples of ________ products
shopping
Marketers often use selective, status-conscious advertising when they are selling ________ products
specialty
GE’s ________ includes aircraft engines, kitchen appliances, and light bulbs
product mix
A ________ is a name, term, or symbol that distinguishes one company’s products from another’s
brand
Which of the following is NOT an example of a brand mark
7 eleven
A brand that has a high level of ________ has high awareness, perceived quality, and brand loyalty among consumers
brand equity
A global brand is one that earns at least ________ of its earnings outside the home country
1/3
________ refers to the exclusive right to use a brand or part of a brand
trademark
A product label that provides information on features, care instructions, or ingredients is an example of
informational
Proper translation of labels and product information is an important consideration for global ________ decisions
packaging
A(n) ________ warranty is a written statement that protects the buyer and gives information about the product
express
The Uniform Commercial Code insures that all sales have a(n)
implied
