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Marketing > Chapter 6 > Flashcards

Chapter 6 Flashcards

1
Q

apirational reference group

A

a group that somone would like to join

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2
Q

cognitive dissonance

A

inner tension

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3
Q

comsumer behavior

A

uses to make decision

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4
Q

cosumer behavior process

A

5 steps

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5
Q

evoked set (consideration set)

A

group of brands

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6
Q

entensive decision making

A

several criteria

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7
Q

external info search

A

outside the enviroment

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8
Q

internal information search

A

recalling past information stored in the memory

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9
Q

involvement

A

the amount of time and effort a buyer invests in the search, evaluation and decision processes of cnsumer behavior

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10
Q

learning

A

creates changes in behavior

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11
Q

limited decision making

A

requires a moderate amount of time

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12
Q

marketing controlled information search

A

originates with marketors promiting the product

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13
Q

maslow

A 
5 categories
P
S
S
E
SA
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14
Q

need recognition

A

imbalance

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15
Q

nonaspirational reference group

A

doesn’t want to associate with

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16
Q

non marketing controlled information source

A

not associated with advertising or promotion

17
Q

norm

A

deemed acceptably by a group

18
Q

primary membership group

A

informal face to face–family-coworkers

19
Q

refernce group

A

formal and informal groups that inlfuence

20
Q

routine response behavior

A

type a decision making exhibited by consumers buying frequently purchased, low cost goods and services

21
Q

secondary membership group

A

club
professional
religious

22
Q

selective disortion

A

changes or distors information that conflicts with their feelings or bliefs

23
Q

selective exporsre

A

ignored others

24
Q

selective retention

A

remembers only their beliefs

25
Q

stimulus differention

A

a learned ability to differntiate among similar products

26
Q

stimulus generalizaiton

A

when one response is extended to a second stimulus to the first

27
Q

subculture

A

homogenous group of people who share elements

28
Q

involvement

A

amount of time a buyer invests

29
Q

consumer involvement

A 
previous experience
interest
percieved risk of negative consequences
situation
social visibility
30
Q

social influences

A

reference groups
family members
opinion leaders

31
Q

individual influences

A

gender
age/lifecycle
personality/selfconcept/lifestyle

32
Q

pyschological influences

A

perception
motivation
learning
beliefs/attitudes

Marketing (15 decks)

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