Chapter 14 Flashcards
The ________ is the pipeline through which products, their ownership, communication, financing and payment, and risk flow to the consumer
marketing channel
The intermediaries that operate between manufacturers and retailers are known as
merchant wholesalers
Firms that sell primarily to consumers are known as
retailers
________ functions include transportation, storage, accumulation and allocation of assets
logistic
Dell computers are available directly from the producer, or from retail outlets such as Best Buy. This is an example of
dual distribution
The loosest form of relationship among channel members is
arms-length relationship
Vertical conflict within a marketing channel occurs primarily between
manufacturer and retailers
The Starbucks Coffee Company owns and operates thousands of stores in the United States. These stores are
chain stores
A store that sells only children’s books can best be described as a(n)
specialty stores
Stores that dominate a narrow merchandise segment, such as electronics, are known as
category killers
________ is the use of the telephones to sell directly to consumers
telemarketing
________ refers to the assortment of products that a store offers
width
During the holiday season, Toys ‘R’ Us opened several Holiday Express stores, small temporary locations that can best be described as
pop up
Elements that affect a store’s atmosphere include
merchandise density
________ allows consumers to buy products using their PDAs or mobile phones
M commerce
