Chapter 3

Question 1

Cause-related Marketing–ZAPPOS

Answer 1

cooperative marketing efforts between a for-profit firm and a non-profit organization

ZAPPOS

Question 2

code of ethics

Answer 2

guideline to help marketing managers and other employees make better decisions

Question 3

corporate social responsibility (CSR)

Answer 3

concern for society welfare

Question 4

ethics

Answer 4

moral principles

Question 5

foreign corrupt practices act (FCPA)

Answer 5

prohibits US corps. from making illegal payments to public officials

Question 6

green marketing

Answer 6

minimize negative effects on the physical enviroment or to improve the environment

Question 7

morals

Answer 7

the rules people develop as a result of cultural values and norms

Question 8

pyramid of corporate social responsibility

Answer 8

suggests corporate social responsibility is composed of economic, ethical and philanthropic

Question 9

sustainability

Answer 9

the idea that socially responsible companies will outperform their peers by focusing on the worlds social

Question 10

preconvential morality

Answer 10

selfcentered

Question 11

conventional morality

Answer 11

moves toward the expectations of society

Question 12

post conventional morality

Answer 12

is this right in the long run

focused on how they judge themselves

Question 13

Influential factors

Answer 13

extent of problems
harm
tom management actions
consequences

Question 14

Social responsibilities pros/cons

Answer 14

pro-its the right thing to do

cons-takes focus away from profit