Chapter 7 Flashcards
Keiretsu
a network of interlocking corporate affiliates
accessory equipment
GOOD, SUCH AS PORTABLE TOOLS THAT ARE LESS EXPENSIVE AND SHORTER LIVED than major equipment
business marketing (industrial marketing)
the marketing of goods and services to individuals and organizations for purposes other than personal consumption
business services
expense items that do not become part of a final product
business to business electronic commerce (b to b or b2b e commerce
the use of internet to facilitate the exchange of good, services and information between organizations
business to business online exchange
an electronic trading floor that provides companies with integrated links to their customers and suppliers
buying center
people who become involved in the PURCHASE decision
component parts
either finished items ready for assembly or products that need very little processing before becoming another product
derived demand
demand for business people
disintermediation
the elimination of wholesalers or distributers from a marketing channel.
joint demand
the demand for 2 or more items used together in a final product
major equipment (installations)
capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings.
modified rebuy
a situation in which the purchaser wants some CHANGE
mutiplier effect
penomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand
new buy
a situation requiring the purchace of a product for the FIRST TIME!
