Chapter 6 Vocab

Question 1

audience-centeredness

Answer 1

keeping the audience foremost in mind at every step of speech preparation and presentation

Question 2

egocentrism

Answer 2

the tendency of people to be concerned above all with their own values, beliefs, and well-being (relates to audiences)

Question 3

demographic audience analysis

Answer 3

audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background

Question 4

situational audience analysis

Answer 4

audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion

Question 5

attitude

Answer 5

a frame of mind in favor of or opposed to a person, policy, belief, institution, etc

Question 6

fixed-alternative questions

Answer 6

questions that offer a fixed choice between two or more alternatives

Question 7

scale questions

Answer 7

questions that require responses at fixed intervals along a scale of answers

Question 8

open-ended questions

Answer 8

questions that allow respondents to answer however they want

Question 9

identification

Answer 9

a bond created with the audience by sharing common goals, values, and experiences

Question 10

how does egocentrism affect audiences?

Answer 10

they judge a topic based on prior knowledge and beliefs

Question 11

how can a speaker combat egocentrism?

Answer 11

relate message to already existing knowledge and beliefs

Question 12

how to adapt before

Answer 12

• assess how audience will respond

- adjust to make speech clear and convincing

Question 13

how to adapt during

Answer 13

• adjust for unexpected circumstances

- watch for feedback