Chapter 10 Vocab Flashcards

1
Q

goodwill

A

the audience’s perception of whether the speaker has the best interests of the audience in mind

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2
Q

preview statement

A

a statement in the introduction of a speech that identifies the main points to be discussed in the body

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3
Q

crescendo ending

A

a conclusion in which the speech builds to a zenith of power and intensity

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4
Q

dissolve ending

A

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement

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